Top metrics to consider for tracking digital marketing campaigns

Every business invests a certain amount in digital marketing across different channels to acquire more customers. Therefore, businesses need to understand if it's working in their favor or not. If after investing in digital marketing, you are lacking behind, you need to understand what and where you need to improve that's why tracking digital campaigns are important. But how do you track? What are the important metrics and how can they help you? Let's find out. 

Here is the list of top digital marketing campaign metrics every business should know: 

Social media engagement: Track your social media engagement for understanding the success of your campaign and redesign your content strategy for growth.  The more people engage with your social media, the more you can improve your brand awareness and conversion rate. Count Likes, clicks, comments, shares, retweets, replies, story shares, hashtag mentions or your profile mentions as engagement. 

CRM: Customer Relationship Tracking is important for tracking and measuring the insights of your sales process and sales prospect activities. You can form better marketing campaigns, email marketing, and retain customers when you track sources of lead and build strategies accordingly. A digital agency in Gurgaon can help you track CRM and improve strategies. 

Online sales: One of the most common and easiest approaches to understanding whether your digital marketing campaign is successful or not is tracking the number of sales through advertisement. It's important to analyze online sales through the campaign for businesses to channel the marketing strategy for better results. 

Phone call tracking: One of the most important and the best ways to use your lead generation source and understand the customers. This phone tracking will help you understand where your target customers are and how they are engaging with your campaign. Moreover, you can plan your digital marketing budget accordingly for the next campaigns. 

Website analysis: Tracking your website through a digital media campaign is highly crucial for businesses. It gives you an idea about how customers engage with the platform, where they spend their most time, how easily they can navigate to your web pages, and most importantly are you able to convert them into customers. A digital marketing agency Gurgaon can analyze your platform and plan effective tactics for better results. 

To wrap up: These are some of the most important performance metrics that every business should analyze to understand where they are lacking and make strategies accordingly. A good agency can help you track these metrics and formulate digital strategies to improve this metric