Every business invests a certain amount in digital marketing across different channels to acquire more customers. Therefore, businesses need to understand if it's working in their favor or not. If after investing in digital marketing, you are lacking behind, you need to understand what and where you need to improve that's why tracking digital campaigns are important. But how do you track? What are the important metrics and how can they help you? Let's find out. Here is the list of top digital marketing campaign metrics every business should know: Social media engagement : Track your social media engagement for understanding the success of your campaign and redesign your content strategy for growth. The more people engage with your social media, the more you can improve your brand awareness and conversion rate. Count Likes, clicks, comments, shares, retweets, replies, story shares, hashtag mentions or your profile mentions as engagement. CRM: Customer Relationship...